筑波大学 University of Tsukuba 国際経営プロフェッショナル専攻 Graduate School of Business Sciences MBA Program in international Business

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Business Strategy

Business Strategy Area Index

Accounting 1: Basic Accounting Theory (Core)

This course focuses on basic concepts in accounting, which are needed for managers to understand the financial statements and disclosure. It aims to help students understand the importance of accounting and let them know the recording process of accounting and the structure of financial statements. Students will learn the accounting knowledge based on the International Financial Reporting Standards (IFRS) issued by the International Accounting Standards Board (IASB). This course introduces several fundamental issues of accounting such as accounts, debits and credits, journal entry, ledger account, trial balance, accounting equation, accounting cycle, time period assumption, revenue / expense recognition principle, etc.

Accounting 2: Financial Analysis

This course deals with financial data analysis. On completion of this course, students are expected to understand the linkages between financial statements and learn how to analyze financial data with various methods. Also, it provides an opportunity for students to learn how to analyzing financial data with statistical software. The course starts with a review of financial statements and then focuses on various tools of financial statement analysis, including cash flows analysis, comparative analysis, horizontal analysis, vertical analysis, ratio analysis, and fundamental analysis based on financial statements. (Prerequisite: Accounting 1)

Accounting 3: Managerial Accounting

This course introduces cost and management accounting topics to enable students to understand how accounting information is used to manage an organization. This course focuses on the factors that differentiate one company from another. This course will look at various functional areas within the firm, ranging from manufacturing to merchandising. Several topics will be discussed in this course such as Cost-Volume-Profit (CVP) analysis, Activity-Based Costing (ABC) method, Balanced Scorecard (BSC), absorption costing, variable costing, budgeting, etc. (Prerequisite: Accounting 1).

Accounting 4: Empirical Accounting Research

This course aims for introducing students to some basic topics in empirical accounting research, and to essential methods applied to tackle research questions. Course topics include earnings management, tax avoidance, audit quality, corporate governance, financial report disclosure quality. Students have opportunity to learn the research design and approaches from existing accounting literature. (Prerequisite: Accounting 1)

Business Ethics Seminar 1

This course focuses on the practical application of basic concepts of business ethics. Members will participate in the CFA Ethics Challenge Japan Competition sponsored by the CFA Institute. The team will analyze the case assigned by the CFA Institute during the kick-off meeting.
The team needs to 1) prepare a one-page summary of the case and identify the key issues and concerns of the case, and 2) prepare for the presentation at Japan competition.

Business Ethics Seminar 2

This course focuses on the practical application of basic concepts of business ethics. Members who won the CFA Ethics Challenge Japan Competition will participate in the CFA Ethics Challenge APAC Competition sponsored by the CFA Institute. The team will analyze the case assigned by the CFA Institute during the kick-off meeting. Regarding the case, the team needs to identify and analyze the ethical issues and resolve these issues. The team will prepare for the presentation at APAC Competition. For preparing for the APAC competition, the team has the opportunity to attend the presentation skill course offered by CFA Japan.

Business Model Innovation

This course is designed to acquaint students with the methodology of business model innovation and transformation. We will examine the superior business model characteristics from both strategic and organizational perspectives. Classes will be a mixture of lecture for theory/framework and case discussion with practical examples.

Business Strategy 1: Business Strategy (Core)

Business strategy is the scenario or playbook for transforming an organization from its present state to a future desired state. This course is designed to provide students with a framework for competitive advantage and industry analysis in order to develop and implement a business strategy. Classes will be a mixture of lecture and critical discussion of theory and practical cases.

Digital Marketing

The internet has brought profound changes in the business and social institutions. Online businesses and the use of digital tools and platforms have experienced an exponential growth accordingly. This course will explore the different digital marketing concepts through a blend of case studies, lectures and group discussions.

Entrepreneurship 1: Entrepreneurship

The course is designed to enable students to understand (i) the dynamics of successfully starting a new business, and (ii) to understand the role of entrepreneurship in large corporations. It will involve studying the key challenges a start-up faces as well as analyzing case studies.

Entrepreneurship 2: Demand Chain and Innovation

At this course, we will examine how to innovate a business and transform it from both customer view point and industry value chain view point. This course will cover the basics concept of SCM, Business Eco System, and system/innovative thinking, aiming the enhancement of the entrepreneurship capability of attendants.

Finance 1: Corporate Finance (Core)

This course focuses on basic concepts in corporate finance, which are needed for financial managers to understand the theory of finance and financial market. It shows students how to evaluate whole companies and projects, how to determine the optimal capital structure, and how to evaluate an appropriate dividend policy. It introduces time value of money, discounted cash flow, a weighted average cost of capital, and capital budgeting process. Additionally it covers the Modigliani-Miller theory, dividends theory and M&As.

Finance 2: Valuation

This course focuses on the basic concepts in valuation, which are needed for financial managers to understand the financial market. It covers several methods of equity valuation and bond valuation which are frequently used in financial market and M&As. By the end of the course, students have all the tools necessary to value a company, a stock and a bond by projecting cash flow and discounting it at an appropriate rate.

Finance 3: Derivatives

This course focuses on basic concepts in derivatives which are very popular and frequently used in financial institutions. It shows students the basic characteristics of forward contracts, futures, options and swaps. It describes the concepts of arbitrage/hedging and how to evaluate prices and value of each derivative. It also introduces put-call parity, option Greeks and option strategies.

Finance Seminar 1

This course focuses on practical application of basic concepts of valuation. Members will participate in the CFA Institute Global Investment Research Challenge Competition sponsored by the CFA Institute. The team will analyze the target company assigned by the CFA Institute. The valuation process includes scenario analysis, cash flow projection, estimation of required rate of return, estimation of growth rate, and estimation of beta. The analysis process includes the participation in IR meeting of the company. (Prerequisite: Finance 1 and 2)

Finance Seminar 2

This course focuses on practical application of basic concepts of valuation. The members would participate in the CFA Institute Global Investment Research Challenge Competition sponsored by CFA Institute. The members consist of Tsukuba team. The team will analyze the target company which is given by the CFA Institute. The analysis includes the business structure analysis, SWOT analysis, five forces analysis, financial ratio analysis and should result in the valuation. The valuation process includes the scenario analysis, cash flow projection, estimation of required rate of return, estimation of growth rate, and estimation of beta. The analyzing process includes the participation in the IR meeting of the company during the time. Top four team who are selected by the reports could be entitled to make a presentation at CFA Institute (Japan). The champion team in Japan can proceed to the Asian Pacific Investment Research competition. The Finance Seminar 2 is basically held for the preparation of the Asian Pacific competition. This seminar requires strong commitment, energetic contribution and cooperative teamwork in addition to the comprehensive knowledge of finance.

Introduction to Economics 1 (Basic Courses)

This course focuses on basic concepts in Economics, which are needed for managers to understand the theory of economics and global market. It shows students how to evaluate demand and supply, how to determine the Keynesian aggregate demand, and how to identify business cycle.

Introduction to Economics 2

This course dealt with macroeconomics, which is the study of economic forces that no company or manager can control, but which have a huge impact on businesses. The state of the global or national economy (e.g., economic growth, labor productivity, inflation, exchange rate, business cycle, unemployment, etc.) provide critical insights into managerial decisions. For instance, Increased unemployment in Japan may lead to lower consumer spending, which will affect companies differently. As a manager, effectively surviving this fall in domestic spending requires knowledge on how sensitive your company/industry is to business cycle shocks. Clearly, macroeconomics is an essential background for managers.

Law, Public Policy and Business Strategy regarding Cultural and Creative Industries

Creative industries are sectors of organized activity whose principal purpose is the production, promotion, distribution and/or commercialization of goods, services and activities of a cultural, artistic or heritage-related nature. Creative industries not only generate economic wealth at the national and regional levels but also produce cultural values and identity that are indispensable for humankind. Creative industries can promote nation or regional branding and soft power.
What exist in the core of creative industries are cultural values or products that can be protected as intellectual property. Intellectual property rights to cultural values or products support a diverse range of business activities in creative industries.
While capturing these characteristics from a wider perspective, this course aims to give students an opportunity to gain the basic knowledge of intellectual property strategy, together with business strategy insights as well as legal and industrial policy perspectives, regarding several selected sectors of the creative industries.

Marketing 1: Marketing Management (Core)

The Marketing Management course will provide the basic concepts, theories and methods; the necessary building blocks in understanding marketing. This course has three main objectives, first to help students understand how organizations in create value in their practice of marketing with emphasis on branding, consumer behavior, segmentation and positioning. Students will develop an understanding of marketing practice through extensive readings, class lectures and case studies. The second objective is to develop students’ ability to think analytically and strategically in addressing marketing problems. Finally, students will acquire the skills in analyzing and applying decision tools and the know-how of analyzing business situations and developing marketing plans as well as perform marketing research.

Marketing 2: Market Research - Cases and Application

In the face of globalization and an ever-changing market landscape, the need for corporations to continuously stay relevant and competitive is essential. This course focuses on marketing products and services on a global arena where the pertinent areas of standardization, coordination and integration will be explored accordingly. A range of examples from services and products in the form of case study discussions will be undertaken. Students will also be exposed to the core issues surrounding global marketing. The course will be taught using both lectures and case studies.

Marketing 3: Branding

A brand essentially is one of the most valuable assets to a company. Brand management is an integral part of a firm’s competitive strategy. The understanding of the different core aspects of brand and brand management is critical in ensuring customer loyalty and strong brand equity. This course examines the fundamentals of brands and brand management. Students will learn brand positioning, the building, maintaining and developing of brands as well as brand valuation and managing global brands. As the course will be conducted using the case study method, students will be given the opportunity to discuss and present their ideas and proposals of various industries.

Technology Management

This course aims to graphs the landscape of Technology Management and asks the question, “How can corporations create value and capture it?” This course investigates strategic perspectives for aligning competitive strategies and core competencies associated with the use of technology and innovation.