Business Strategy

Business Strategy Area Index

Business Strategy Area

Introduction to Economics 1 (Basic)

This course focuses on basic concepts in Economics, which are needed for managers to understand the theory of economics and global market. It shows students how to evaluate demand and supply, how to determine the Keynesian aggregate demand, and how to identify business cycle.

Introduction to Economics 2

This course focuses on intermediate concepts in Economics, which are needed for managers to understand the theory of economics and global market. It shows students how to evaluate market structure (monopoly and perfect competition), how to analyze monetary and fiscal policy, how to determine the foreign exchange rate, and how to evaluate economic growth.

Accounting 1: Basic Accounting Theory

This course deals with basic accounting theory in accordance with Accounting Business Standards in Japan. Some of these topics are (1) structures of financial statements that are Balance Sheet, Income Statement and Cash-Flow Statement; (2) measurement of corporate risks associated with financial instruments and fixed assets; (3) two methods of profit measurements a. net income or b. comprehensive income. It also deals with harmonization of the worldwide diversity in financial reporting. We discuss problems such variations create for financial reporting, control, and decision-making within multinational business enterprises.

Accounting 2: Financial Analysis

This course deals with financial data analysis. Especially we get the way to analyze financial data to predict bankruptcies. Why do companies go into bankrupt? Why there are two groups? One goes into bankrupt, and the other one continues even if they are doing the same type of business. Is there any way to know the sign of the bankruptcy in advance? This course deals with how to assess the Japanese companies with their peculiar business practice.

Business Strategy 1: Business Strategy

This course is designed to provide students with a framework for strategically analyzing how a company can gain competitive advantage in the marketplace. It will focus on providing an analytic basis for evaluating the attractiveness of industries as well as strategies companies take to successfully compete within their industry. Upon completion of this course you should be able to: 1. Understand the key drivers determining an industry's attractivenes, 2. Develop a better appreciation for the complexities and challenges of establishing an effective sustainable strategy to successfully compete in the marketplace, 3. Understand the key challenges a CEO faces when seeking to position a company in the market for both short and long term growth.

Finance 1: Corporate Finance

This course focuses on basic concepts in corporate finance, which are needed for financial managers to understand the theory of finance and financial market. It shows students how to evaluate whole companies and projects, how to determine the optimal capital structure, and how to evaluate an appropriate dividend policy. It introduces time value of money, discounted cash flow, a weighted average cost of capital, capital budgeting process, and the Modigliani-Miller’s capital optimization theory.

Finance 2: Valuation

This course provides valuation methods which are needed for financial managers to understand the financial market and M&As. It covers the several equity valuation methods like as dividend discount model, free cash flow model, residual income model and EVA model. It also provides the concepts of bond price equation and the measure of bond price sensitivity, duration. By the end of the course, students have all the tools necessary to value a company, a stock and a bond by projecting cash flow and discounting it at an appropriate rate.

Finance 3: Derivatives

This course focuses on basic concepts in derivatives which are very popular and frequently used as risk hedging tools in financial institutions. It shows students the basic characteristics of forward contracts, futures, options and swaps. It provides students the concepts of arbitrage/hedging and how to evaluate price and value of each derivative. It also introduces put-call parity, option Greeks and option strategies.

Finance 4: Project Finance

It covers the project finance and large-scale infrastructure finance. The course will be structured with lectures combined with group work and case studies to promote understanding and analysis of presented topics. Lectures will be presented by experienced project finance and structured finance professionals from Sumitomo Mitsui Banking Corporation (SMBC), a global leader in project finance, based on theory and real world experience. Active class participation will be expected. Case studies will be based on actual transactions to demonstrate concepts to be presented. Group work will be utilized to further understanding and active participation will be expected.

Marketing 1: Marketing Management

The Marketing Management course will provide the basic concepts, theories and methods; the necessary building blocks in understanding marketing. This course has three main objectives, first to help students understand how organizations in create value in their practice of marketing with emphasis on branding, consumer behavior, segmentation and positioning. Students will develop an understanding of marketing practice through extensive readings, class lectures and case studies. The second objective is to develop students’ ability to think analytically and strategically in addressing marketing problems. Finally, students will acquire the skills in analyzing and applying decision tools and the know-how of analyzing business situations and developing marketing plans as well as perform marketing research.

Marketing 2: Global Marketing

In the face of globalization and an ever-changing market landscape, the need for corporations to continuously stay relevant and competitive is essential. This course focuses on marketing products and services on a global arena where the pertinent areas of standardization, coordination and integration will be explored accordingly. A range of examples from services and products will be examined. Students will also be exposed to the core issues surrounding global marketing. The course will be taught using both lectures and case studies.

Marketing 3: Branding

A brand essentially is one of the most valuable assets to a company. Brand management is an integral part of a firm’s competitive strategy. The understanding of the different core aspects of brand and brand management is critical in ensuring customer loyalty and strong brand equity. This course examines the fundamentals of brands and brand management. Students will learn brand positioning, the building, maintaining and developing of brands as well as brand valuation and managing global brands.

Marketing 4: Pricing

Marketing IV explores the two basic pillars of marketing, value delivery and value extraction, in greater detail than the introductory course. Based on the examination of real-life and textbook cases, we will particularly discuss how value perceived by the B2B/B2C customer can be transformed into effective pricing strategies.

Entrepreneurship 1: Entrepreneurship

The course is designed to enable students to understand (i) the dynamics of successfully starting a new business, and (ii) to understand the role of entrepreneurship, or business innovation, in large corporations. The focus of the course will be on providing an analytic framework for the evaluation of market opportunities, for turning opportunities into sound business businesses, and for the financial evaluation of new businesses from a seller's and buyer's point. The course will use selected readings, a case study, and a group business plan assignment. Upon completion of this course you should be able to: 1. Understand and evaluate a business opportunity, 2. Be able to develop a strategy to successfully compete in the marketplace, 3. Understand the key challenges an entrepreneur faces when seeking to position a new company in the market.

Finance Seminar 1

This course focuses on practical application of basic concepts of valuation. Members will participate in the CFA Institute Global Investment Research Challenge Competition sponsored by the CFA Institute. The team will analyze the target company assigned by the CFA Institute. The valuation process includes scenario analysis, cash flow projection, estimation of required rate of return, estimation of growth rate, and estimation of beta. The analysis process includes the participation in IR meeting of the company. (Prerequisite: Finance I and II)

Finance Seminar 2

This course focuses on practical application of basic concepts of valuation.The members would participate in the CFA Institute Global Investment Research Challenge Competition sponsored by CFA Institute. The members consist of Tsukuba team. The team will analyze the target company which is given by the CFA Institute. The analysis includes the business structure analysis, SWOT analysis, five forces analysis, financial ratio analysis and should result in the valuation. The valuation process includes the scenario analysis, cash flow projection, estimation of required rate of return, estimation of growth rate, and estimation of beta. The analyzing process includes the participation in the IR meeting of the company during the time. Top four team who are selected by the reports could be entitled to make a presentation at CFA Institute (Japan). The champion team in Japan can proceed to the Asian Pacific Investment Research competition. The Finance Seminar II is basically held for the preparation of the Asian Pacific competition. This seminar requires strong commitment, energetic contribution and cooperative teamwork in addition to the comprehensive knowledge of finance.

Finance Seminar 3

This course provides the opportunity of reading academic/professional books/papers. Students specify the books/papers relating to Finance(credit risk, liquidity risk, valuation etc.) and read it by group. Students are required to contribute positively in the explanation of designated parts and to participate in the discussions. (Advance permission of the Professor is required)

Management Consulting Practice

The objectives of this course are to provide students with opportunities:
• To apply analytical, decision-making, creative skills in a multidisciplinary approach to address the issues confronting global managers
• To provide insights into management consulting processes and in-depth experience about management consulting • To understand the complexity of organizations environment and recognize the importance of concepts and frameworks in assisting modern managers to solve strategic problems
• To improve competencies in the practical application of theory to assess business situation, address key issues and formulate appropriate recommendations