筑波大学 University of Tsukuba 国際経営プロフェッショナル専攻 Graduate School of Business Sciences MBA Program in international Business

Provost Award for Outstanding Business Project

Below are the students whose outstanding business project while at MBA-IB received the Provost Award. The topics that MBA-IB students cover in their research is as diverse as their backgrounds. Congratulations!


NOGAWA Yuko (2013)

How to increase purchase intention in cosmetic CRM campaigns


BOB NG Phoon Hwe (2013)

Battery Management ICs - Why we need it and how to market it successfully?


FUKUBAYASHI Chie (2014)

Factors to motivate local staff for developing self-autonomy in emerging countries based on the self-determination theory model of work motivation

[ Abstract ]

Along with the advancement of globalization, the delegation of tasks and authority to local staff of multinational firms has become an inevitable issue for many multinational companies and organizations for their subsidiary management. According to the motivation management perspective espoused by the Self-Determination Theory (SDT) of Work Motivation (Gagné, M. and Deci, E., 2005), self-determination is one of the key factors for improving the performance of local staff by promoting their potential knowledge, skills, and competencies. This study identifies the factors that contribute to local staff’s work motivation, which are hypothesized to affect their organizational commitment, job satisfaction, and performance. A structural equation model was used to analyze 272 samples from four emerging regions (Southeast Asia and Oceania, South Asia, Latin America, and Africa). The results indicate that there are common and idiosyncratic factors among regions that contribute to the primary (work motivation) and secondary (performance appraisal, organizational commitment, and job satisfaction) dependent variables. Suggestions for improving the motivation management of local staff of multinational firms in emerging countries are discussed based on this empirical study.


OIZUMI Aki (2015)

Entry strategy of a large Japanese company into an emerging market


TAKAYA Soichi (2015)

A study on optimal generation mix with expansion of renewable energy


KAJIGAYA Haruka (2016)

The change in work motivation and favorable job characteristics throughout the lifespan: A case of back-office workers in japan


SUGAWARA Yusuke (2017)

Analysis of competitive ingredient branding strategies in a supply chain


TATSUGUCHI Iwao (2017)

Business strategies for skincare products in Thailand