Associate Professor Dr Caroline S.L. Tan is serving as Guest Editor for the forthcoming special issue titled "Consumer Culture Theory in a Globalized World" in the Journal of Global Marketing, published by Taylor & Francis. This special issue brings together cutting‑edge research on how globalisation shapes consumer culture, offering valuable insights for scholars and practitioners navigating cross‑cultural consumption and international marketing strategies.
The Journal of Global Marketing is a well‑established peer‑reviewed academic journal in the field of business and marketing with the following key metrics: