Associate Professor Dr. Caroline S. L. Tan has reported the following new publications as part of the latest faculty research update, highlighting her ongoing contributions to branding, sustainability, and consumer studies:
[Title]
Ouse Winery: Charting a New Brand Positioning Strategy
[Resource]
Ivey Case Publishing
[Title]
Carbon Neutrality
[Resource]
SAGE Business Foundations
[URL]
https://sk.sagepub.com/foundations/carbon-neutrality#_
[Title]
“Examining Attitude and Intention toward Demarketing: The Case of Mt. Fuji.” In The Routledge Handbook of Regenerative Tourism
[Publisher]
Routledge (Taylor & Francis eBooks)
[Title]
“The Influence of Food Safety Perception on Domestic Tourism in Japan.” In Global Challenges and Uncertainty in Tourism and Hospitality: Strategies for Resilience and Adaptation, Vol. 1
[Publisher]
Springer Nature
[URL]
https://link.springer.com/chapter/10.1007/978-3-031-92405-7_2