Four former students of MBA-IB have published the following academic papers based on their business projects.
Joglekar, J., & Tan, C. S. L. (2022). The impact of linkedin posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation. Journal of Advances in Management Research, 19 (4), 624-650.
https://www.emerald.com/insight/content/doi/10.1108/JAMR-10-2021-0343/full/html
Fukui, M. (2022). a study on factors affecting Japanese consumer's behavior toward 5G smartphone purchase. January 12-14, 2022.
Watanabe, M. (2022). Values and factors driving Japanese to ethical consumption. 2022 Korean Scholars of Marketing Science (KSMS 2022), November 5, 2022, Online.
Watanabe, Y. (2023). Successful formulation of digital transformation strategy in Japanese SMEs. International Conference On Business, Economics and Information Technology (ICBEIT 2023), March 13, 2023, Online.