An MBA-IB alumnus, Mr. Itsuki Tomiyama has published the following book chapter based on his MBA business project.
Tomiyama, I. (2026). An Exploratory Study on Factors Influencing the Transition in Food Preferences and Choices in the Context of Raisins: Transitioning from Disliking to Liking Raisins. In: El Khoury, R. (eds) Business Models of the Future. Studies in Systems, Decision and Control, vol 238. Springer, Cham.
