Associate Professor Dr. Caroline S.L. Tan published an article in the International Journal of Sport Management and Marketing.
Tan, C. S. L. (2026). Game changers: How marketable lifestyle, brand image, and athlete activism spark fan responses on social media. International Journal of Sport Management and Marketing, 25(2–3), 111–132.
https://www.inderscienceonline.com/doi/10.1504/IJSMM.2025.153079
An MBA-IB alumnus, Mr. Itsuki Tomiyama has published the following book chapter based on his MBA business project.
Tomiyama, I. (2026). An Exploratory Study on Factors Influencing the Transition in Food Preferences and Choices in the Context of Raisins: Transitioning from Disliking to Liking Raisins. In: El Khoury, R. (eds) Business Models of the Future. Studies in Systems, Decision and Control, vol 238. Springer, Cham.
https://doi.org/10.1007/978-3-031-85398-2_32
Professor Dr. Takashi Hirai published "13歳からの図で考える問題解決" ("Problem Solving: Thinking with Figures from Age 13").
Associate Professor Dr Caroline S.L. Tan is serving as Guest Editor for the forthcoming special issue titled "Consumer Culture Theory in a Globalized World" in the Journal of Global Marketing, published by Taylor & Francis. This special issue brings together cutting‑edge research on how globalisation shapes consumer culture, offering valuable insights for scholars and practitioners navigating cross‑cultural consumption and international marketing strategies.
The Journal of Global Marketing is a well‑established peer‑reviewed academic journal in the field of business and marketing with the following key metrics:
A group of our students, led by Associate Professor Dr. Caroline S.L. Tan, recently spent an enriching and memorable week in Vilnius as part of the Business Studies course, gaining valuable first-hand insight into real-world business practices. The visit combined academic learning with practical exposure, offering students a unique opportunity to engage directly with leading organisations.
During the programme, students worked on a series of company-based projects, each focusing on a specific challenge. They conducted research, developed strategic ideas, and presented their proposals to industry professionals, an experience that strengthened not only their analytical and problem-solving abilities but also their confidence in professional communication.
The collaboration with organisations such as Hostinger, BIOK Lab, ISM University of Management and Economics, NordVPN, and BIOVELA Group provided students with valuable industry perspectives and constructive feedback on their ideas.
Beyond the classroom, the experience fostered collaboration, adaptability, and a deeper understanding of international business environments. It was an inspiring week that left students with new skills, broader perspectives, and lasting professional connections.
We extend our heartfelt appreciation to the companies and everyone who helped make this trip such a truly invaluable experience.
Associate Professor Dr. Caroline S. L. Tan has reported the following new publications as part of the latest faculty research update, highlighting her ongoing contributions to branding, sustainability, and consumer studies:
[Title]
Ouse Winery: Charting a New Brand Positioning Strategy
[Resource]
Ivey Case Publishing
[Title]
Carbon Neutrality
[Resource]
SAGE Business Foundations
[URL]
https://sk.sagepub.com/foundations/carbon-neutrality#_
[Title]
“Examining Attitude and Intention toward Demarketing: The Case of Mt. Fuji.” In The Routledge Handbook of Regenerative Tourism
[Publisher]
Routledge (Taylor & Francis eBooks)
[Title]
“The Influence of Food Safety Perception on Domestic Tourism in Japan.” In Global Challenges and Uncertainty in Tourism and Hospitality: Strategies for Resilience and Adaptation, Vol. 1
[Publisher]
Springer Nature
[URL]
https://link.springer.com/chapter/10.1007/978-3-031-92405-7_2
Koji Murakami (M2)
I participated virtually in the 10th International Conference on Advanced Research in Teaching and Education, held in Bangkok, Thailand, from November 7 (Friday) to November 9 (Sunday), 2025, where I delivered a presentation titled "Learning to Save Lives: Drivers and Detractors in BLS Education."
This presentation examined the key factors that influence the success of Basic Life Support (BLS) education, identifying both drivers and barriers within healthcare training environments. Attending the conference virtually provided an excellent opportunity to engage with international educators and researchers, exchange ideas, and receive valuable feedback. These insights will inform future strategies aimed at improving patient safety and clinical competency.
Yasuhiro Harima
School: Sasin School of Management (Thailand)
April - May 2025
Mr. Harima (second from the left)
Participating in the TSSP at Sasin School of Management in Bangkok was a truly eye-opening and enriching experience. I took two courses – Strategic Management for Emerging Asia and Pricing Strategies – which broadened my understanding of how business in Thailand and ASEAN region navigate post-pandemic volatility and emerging market challenges.
A particularly memorable experience was visiting both a Japanese SME with proprietary technology and a leading commercial bank, where we engaged in discussions with professionals about business expansion – opportunities rarely available outside an MBA setting.
Sasin’s learning environment was both academically rigorous and deeply collaborative. Faculty, entrepreneurs, and alumni shared practical insights, and my classmates – many of whom manage family businesses or lead start-ups – brought vibrant perspectives from the actual markets. I was also welcomed by the entire Sasin community, which made lasting impression on me.
Living in Bangkok for a month allowed me to experience Thai culture firsthand, from its daily life and cuisine to its strong ties with Japan. This program not only provided academic credit but also shaped my global mindset and cultural awareness.
I am sincerely grateful for this opportunity and would highly recommend the TSSP to future students looking to gain practical, cross-cultural insights in an emerging market context.
Yuko Eguchi, MBA-IB Graduate, Class of 2024
On January 25, 2025, I had the honor of speaking at the MBA-IB Speaker Series at the University of Tsukuba. My session was titled “Managing Business Startup” and consisted of a 90-minute lecture followed by a 30-minute Q&A session.
During the talk, I shared insights on a range of topics, including:I was deeply encouraged by the active engagement of the students, who listened attentively and asked thoughtful, enthusiastic questions throughout the session. Their curiosity and passion for entrepreneurship and career development were truly inspiring. Reflecting on my own journey and sharing it with current students was a meaningful experience. I hope that my story offered even a small piece of guidance or encouragement to those considering similar paths. I look forward to continuing my own challenges while staying connected with the MBA-IB community.
Yuko Eguchi, MBA-IB Graduate, Class of 2024
I participated in the 15th Conference on Transdisciplinary Science and Technology, held on December 14 (Sat) and 15 (Sun), 2024, at the Ookayama Campus of the Institute of Science Tokyo, where I delivered both an oral and a poster presentation.
The presentation, titled “Initiatives to Alleviate Patients' Self-Perceived Burden,” was co-authored by myself (Yuko Eguchi, Part-time Research Fellow) and Associate Professor Yasunobu Kino.
At the conference, I had the opportunity to engage in discussions with researchers from various disciplines and received valuable feedback. With these insights in mind, I will incorporate them into both my research and practical activities, striving to deliver greater value through my work.
