Associate Professor Dr. Caroline S.L. Tan published the following two cases in SAGE Business Cases under SAGE Knowledge.
[Title]
When Ethical Meets Ramen: Noodle Stand Tokyo
[DOI]
https://doi.org/10.4135/9781071924433
[Title]
Bonding Over A Pint Online: Be Easy Brewing
[DOI]
https://doi.org/10.4135/9781071940334