筑波大学 University of Tsukuba 国際経営プロフェッショナル専攻 Graduate School of Business Sciences MBA Program in international Business

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Faculty Publication

Associate Professor Dr. Caroline S.L. Tan published the following academic papers.


[Title]
Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices

[Book]
Business for Sustainability, Volume I. Palgrave Studies in Cross-disciplinary Business Research

[DOI]
https://doi.org/10.1007/978-3-031-37361-9_2


[Title]
Social Media Honeycomb Framework

[Module]
Business Foundations

[DOI]
https://doi.org/10.4135/9781071903575


[Title]
The Name of the Game: The Effect
of Socio-Political Activism in Sport on Fan Boycott Intention

[Journal]
International Journal of Sport Management (a B-ranked journal in the ABDC Journal Quality List)

https://internationaljournalofsportmanagement.com/publications/


[Title]
The times they are a-changing: examining the effects of luxury brand activism on political consumerism and eWOM

[Journal]
Journal of Strategic Marketing (an A ranked in the ABDC Journal Quality List)

[DOI]
https://doi.org/10.1080/0965254X.2023.2232791


[Title]
All by myself: examining social media's effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression

[Journal]
European Journal of Marketing (an A* journal in the ABDC Journal Quality List)

[DOI]
https://doi.org/10.1108/EJM-12-2022-0932