Associate Professor Dr. Caroline S.L. Tan published an article in the International Journal of Sport Management and Marketing.
Tan, C. S. L. (2026). Game changers: How marketable lifestyle, brand image, and athlete activism spark fan responses on social media. International Journal of Sport Management and Marketing, 25(2–3), 111–132.
https://www.inderscienceonline.com/doi/10.1504/IJSMM.2025.153079