Associate Professor Dr Caroline S.L. Tan is serving as Guest Editor for the forthcoming special issue titled "Consumer Culture Theory in a Globalized World" in the Journal of Global Marketing, published by Taylor & Francis. This special issue brings together cutting‑edge research on how globalisation shapes consumer culture, offering valuable insights for scholars and practitioners navigating cross‑cultural consumption and international marketing strategies.
The Journal of Global Marketing is a well‑established peer‑reviewed academic journal in the field of business and marketing with the following key metrics:
A group of our students, led by Associate Professor Dr. Caroline S.L. Tan, recently spent an enriching and memorable week in Vilnius as part of the Business Studies course, gaining valuable first-hand insight into real-world business practices. The visit combined academic learning with practical exposure, offering students a unique opportunity to engage directly with leading organisations.
During the programme, students worked on a series of company-based projects, each focusing on a specific challenge. They conducted research, developed strategic ideas, and presented their proposals to industry professionals, an experience that strengthened not only their analytical and problem-solving abilities but also their confidence in professional communication.
The collaboration with organisations such as Hostinger, BIOK Lab, ISM University of Management and Economics, NordVPN, and BIOVELA Group provided students with valuable industry perspectives and constructive feedback on their ideas.
Beyond the classroom, the experience fostered collaboration, adaptability, and a deeper understanding of international business environments. It was an inspiring week that left students with new skills, broader perspectives, and lasting professional connections.
We extend our heartfelt appreciation to the companies and everyone who helped make this trip such a truly invaluable experience.
MBA-IB invited executives for interactive sessions. In the course in AY2025, speakers talked about how to successfully manage companies in various industries and their career development stories.
Students actively participated in interactive discussions during the presentations. All classes were held onsite to meet the course objectives.
