As the last guest speaker for the Speaker Series in 2018, Dr. Abe shared his insightful thoughts and his vivid presentation attracted everyone’s attention. By feeding many interesting videos and fun quizzes into his presentation, Dr. Abe showed the challenges and changes for the companies by different periods and gave us several suggestions about how to prepare for a VUCA (i.e., Volatility, Uncertainty, Complexity, and Ambiguity) world.
Also, his speech expanded our understanding on Hiragana of ま＝MA：Marketing Automation, み＝MI：Marketing Intelligence, and め＝ME：Marketing Everything and the importance of each in business practice. We truly appreciate Dr. Abe giving his time and talents to enrich our knowledge.
With this we close our Speaker Series in the academic year of 2018.
We are looking forward to seeing you again at the next round of Speaker series beginning in the academic year of 2019.
MBA-IB Speaker Series (Fall 2018)
