Alumni Publication

A former student of MBA-IB has published the following academic paper based on her business project.

Peer-reviewed academic journal

Wells, J. and Tan, C.S.L. (2024), "Examining the influence of functional value, social value and emotional value on purchase intention for tires in Japan", Journal of Asia Business Studies, Vol. ahead-of-print No. ahead-of-print.

https://doi.org/10.1108/JABS-01-2023-0007